Major Persuasive Project

Major Persuasive Project: (30 points: 25 points persuasive document; 5 points Cover Letter)

Rough Draft Due: March 10, 2009
Final Draft Due: March 19, 2009 by 4:30 pm in my box or 6 pm via email

Unlike your Major Analysis Project, your Major Persuasive Project represents an "application" of the rhetorical appeals you've studied this quarter. Using the same issue you've dealt with all quarter, you should now construct a piece of writing with a persuasive intent.

Effective projects will be clear about the following: they will have a specific audience; they will ethically and responsibly use rhetorical appeals (i.e., they will not attempt to manipulate the audience by excessive emotional engagement or make up credentials to increase their "authority" on the subject); and they will work in a genre that will best meet that audience (audio, visual, PowerPoint, brochure, speech, etc.).

The MPP will also be accompanied by a Writer's Cover Letter in which the author of the project discusses the appeals used and explain how/why they were chosen.
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Cover Letter for MPP (1-2 pages)

In order for me to best read/understand your persuasive project, I need a context in which to read it. To give me that context, please create a Cover Letter to me that includes the following information:

Title of Project

Genre (PowerPoint, brochure, speech, lecture, essay, article, editorial, etc.)

Publication Venue (brochure for . . .? speech at . . .? etc.)

Audience: What audience do you expect to encounter at the above venue? What do you know about them (their needs, concerns, interests)?

Brief Analysis: Explain in rhetorical/persuasive terms how your project addresses this audience and what strategies/appeals you use for this audience to persuade them/it to consider your idea.

Works Consulted/Cited: List the sources consulted or cited in your presentation.

These letters should be typed, single-spaced, and attached by staple or paper clip to your project. If you're turning in a PowerPoint or other electronic piece, you can send your documents to me via email.